Moore Color Please…By David Chronister

Affinity Collection- From Benjamin Moore

Affinity Collection- From Benjamin Moore

Above Is an Example of the Affinity collection from Benjamin Moore, recently with my color theory class we took a trip to the paint store to discuss the science of Paint, Paint textures, colors and even supplies and techniques. While a little of the chemistry felt overwhelming, especially when they described how the Aura collection had its color blocked inside the molecule so its not just layered within the paint but locked inside it for more durability, it can be scrubbed and washed and has a more sustainability.

“If your not good with harmonizing colors then this company has done this for you. They’ve put out this

“This collection of 144 harmonious hues was designed specifically to make it easy for you to create beautiful, perfectly balanced paint color combinations for every room—and create color flow throughout your home!”

Some Benjamin Moore Affinity colors may evoke memories of overseas travel, while others conjure up gourmet cuisine and exotic spices, and others still recall nature’s flora—not to mention neutrals that are anything but bland.

Purchase the Affinity fan deck, color samples, and paint from our Online Store.

(http://www.benjaminmoore.com/en-us/for-your-home/affinity-paint-color-collection)

Now I certainly will be learning in depth some of the things that were shown on our trip, like dry-eraser board technique with paint, and the rusted metallic texture affects, however my favorite part of the visit was picking up a copy of the trends for 2014. Now the Trend they have chosen to highlight in their collections is Pastels, which is not my favorite color palete, however they have managed to soften them here is an example :

The NEW NEUTRAL: "These colors have proven to be flexible; pair Breath of Fresh Air 806 with Van Deusen Blue HC-156, you punch up a strong blue story. Pair it with Flint AF-560 and it transitions to a more sophisticated statement, more understated." Ellen Neill- Creative Director for Benjamin Moore-

The NEW NEUTRAL: “These colors have proven to be flexible; pair Breath of Fresh Air 806 with Van Deusen Blue HC-156, you punch up a strong blue story. Pair it with Flint AF-560 and it transitions to a more sophisticated statement, more understated.” Ellen Neill- Creative Director for Benjamin Moore-

"We've detected a 'lighter touch', hints, whispers, tints of color. Shifts to pastels without looking too 'candy', too 'Easter egg' which is an exciting message for us, a color company. We've begun to see a shift away from gray to tints of blues, greens, lavenders and pinks. Pastels, softened and filtered, to lift the spirit but not shout too loud... colors that can make a room happy, flatter your possessions and your art. We call these the new neutrals."
“We’ve detected a ‘lighter touch’, hints, whispers, tints of color. Shifts to pastels without looking too ‘candy’, too ‘Easter egg’ which is an exciting message for us, a color company. We’ve begun to see a shift away from gray to tints of blues, greens, lavenders and pinks. Pastels, softened and filtered, to lift the spirit but not shout too loud… colors that can make a room happy, flatter your possessions and your art. We call these the new neutrals.”

If you are looking to explore these color trends you can find them here  (plus a lot of help on color, paint and Benjamin Moore & Co. many other products!)

http://www.benjaminmoore.com/en-us/for-your-home/color-trends-2014

 

 

 

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