ROYGBIV By David Chronister

crayons 2As a floor merchandiser in retail, a budding artist and a future designer, color has always really affected me. Whenever I meet someone new, enter a new room or go shopping color effects my mood toward each experience.  Tons of research has gone into color theory, what effects consumer behavior the most, affects in negative way, even what genders prefer different tones and shades. Color is a personal experience, what may mean happy or nostalgic to me may be different to you, but research shows that no matter the preconceived notion you may have toward ROYGBIV, similarities in the energy toward certain colors are universal.ROYRed, Orange and Yellow tend to stimulate the brain, GBIV or Green, Blue, Indigo and Violet, tend to suppress, detract from moods and spaces.

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( Via

Color for business practice can be efficient or a failure depending on the color scheme attributed to a space, for functionality above is a medical exam room with three basic colors, a light tan, teal and rosy pink, non-distracting for obstetrics and gynecology clients, but if it were a room  used for cardiac medicine you might go for less stimulation and more calming:

Color effects some more than others, in the next couple weeks I’m going to be doing a deeper study of each color in ROYGBIV and share some personal opinions on color and cultural references and styles.

Some other known tricks of design include, never paint a bedroom a stimulating color, gear it towards soft tones and shades, if you want to make a room feel bigger go with brighter colors, darker tones seem to condense. If your trying to eat less don’t choose a stimulating palette for your kitchen and dining areas, avoid warm colors(ROY) and shoot for cool colors(GBIV)

“Researchers found that up to 90% of snap judgments made about products can be based on color alone.When it comes to picking the “right” color, research has found that predicting consumer reaction to color appropriateness in relation to the product is far more important than the individual color itself.(depending on the product via // and see also colors and preferences here: (

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